Chief Salty Strategist

Heidi Feldman

Part geek, part farmer, and 100% able to “make meaningful conversation with wallpaper,” Heidi is co-owner with Curtis of Down Island Farm, LLC. Heidi is passionate about living local and reviving the tradition of making sea salt on Martha’s Vineyard. She draws inspiration from her entrepreneurial father, Milton Feldman (d. 2007), her mom, Joan Turits Feldman, and sisters (Sharon Rowe of ECOBAGS™ Products, Inc. and Ellen Ornato of The Bolder Company™), and from Curtis, the love of her life for 35 years.

Under-the-Radar Mastermind

Curtis Friedman

Farming is in Curtis’s blood. Raised in the Connecticut river valley, his family farmed over 20 acres for their own use. Lucky for MV Sea Salt, he is also a master carpenter. When not working for the South Mountain Company, Curtis builds things for the house and farm – like a hoop house for edibles, renovating a cabin to serve as a barn, pens for the animals, and a wood shed. He most recently designed and built the solar evaporator.

With Heidi as taster, Curtis also develops MV Sea Salt’s flavor varieties like Oak Smoked. If it weren’t for Curtis, the world would not know about the joys of MV Smoked Oak sea salt on peanut butter!