One day, in between meetings, Heidi sat in her car hoover-ing (her own words) a bag of Cape Cod Sea ® Salt & Vinegar potato chips for lunch.
A light bulb went off in Heidi’s head.
She turned the bag over and looked at the ingredient list. Rather than local sea salt, all that was listed was a generic “sea salt”. Heidi ran into Alley’s General Store and checked for other locally harvested sea salt on the shelf but found none.
That night, Heidi & Curtis began a new adventure involving, science, physics, all kinds of business-y things and, yes doubt and doubters. It took three years but MV Sea Salt became a reality in 2013.
It takes a lot of energy, salt water, sunshine and elbow grease to produce Martha’s Vineyard Sea Salt, but that’s our story and we’re sticking to it.
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